Collection: AVEDA

Aveda was born in 1978 with the vision to bring beauty professionals botanical products that would be good for them, their guests, and the Earth and its communities.

The legacy of Horst Rechelbacher extends far beyond the creation of Aveda. a pioneer of holistic beauty, and a champion of environmental responsibility, Horst’s purpose and passion have taken on a momentum of their own as part of a greater global movement toward balance and harmony, both individual and collective.

Following a 1970's visit to India, he received the inspiration to create Aveda. Horst gained greater appreciation for the power of wellness to promote balance in mind, body and spirit, the prerequisite to achieving the guest’s beauty goals. 

Horst taught us that: “Every day presents every one of us with the opportunity to create positive effects. Even the simplest, seemingly insignificant choices we make in our daily lives—what to eat, what to wear, what to use on our bodies and in our homes—have a ripple effect that reaches far beyond us personally.”