Collection: ESW Beauty

ESW Beauty founder, Elina Sofia Wang, struggled with stomach ulcers for many years and in early 2018, she started to live a cleaner lifestyle. She began to pay more attention to ingredients & kept a more wholesome meal plan. Instead of sugary beverages, she transitioned to raw juices and teas. Besides this change, she also began to use clean skincare products.

Elina found that there was no sheet mask line on the market that not only had non-toxic formulas but also had a focus on healthier ingredients. With her years of work experience in the beauty industry and her passion for clean skincare, she decided to start her own brand. Her priority was to build a brand that is made with clean and vegan ingredients, is cruelty free (ESW is  Leaping Bunny & & PETA vegan certified), and is made with sustainable packaging without leaving out the fun!

Her masks are biodegradable and the packaging are made with post consumer recycled paper & are printed with soy ink.